Reuben's is a family run business originally opened in 1996 in Belfast city centre as a sandwich bar and deli.

Noticing a gap in the market for quality, healthy, and convenient meals we launched our meal plan delivery service. Originally working from the kitchen in our Linenhall Street deli, we began with 6 customers and a vision for something bigger. We slowly built up our client base, to allow us to continue to provide the same high standards which we have always strived for.

Fast forward 18 months and we have sold both of our delis and moved in to a modern food preparation kitchen and production line, where we are producing thousands of meals per week for delivery all over Northern Ireland. In addition to this we have recently launched a Vegan meal plan and are developing a range of meals for sale in retail stores.


It is our passion, and we love nothing more than helping people live a healthier lifestyle. This is only the beginning. Watch this space...

Jerry and Daniel Lee.